Geotargeting is a marketing strategy that delivers content, advertisements, or offers to users based on their geographic location. This location can be defined broadly—such as a city or region—or more narrowly, like a neighborhood or specific area

Most marketing waits for someone to search. Location-based advertising works differently by reaching people based on where they are in real time. This approach helps businesses connect with nearby customers when they’re most likely to take action, turning local visibility into real opportunities.